If you write about the paranormal or supernatural, autumn is the best time to arrange public speaking events.
During the fall, libraries, book stores and community groups like to tie their meetings in with the spooky theme of the season. (Setting up book talks is just one of the subjects covered in How To Make Money Writing About the Supernatural.)
These sessions can be really well attended. Here’s one example:
Chad Lewis, who has written a series of books on the paranormal, had a successful talk at the Coralville Public Library in Iowa City about Iowa ghosts. Chad wrote The Iowa Road Guide to Haunted Locations, among other classic paranormal titles.
The session was so successful (with about 120 people attending), that it garnered some media coverage.
Here’s a great review on Lewis’s talk in the Iowa City Press-Citizen.
While any time is a good time to promote your book through public events, make sure you check with groups in late summer to arrange a date on their fall calendars.
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